Whenever I ask an online business owner what they would like out of their online marketing programs, I get the same response: "I want to be on the top of Google search." It is widely accepted that the first page of Google is the single most effective place to gain massive online exposure.
The plethora of SEO companies out there will tell you the same thing. In fact there is so much information on the internet that it would seem that this is really the only place to market an online business. Many online businesses have bought into this theory. In fact so many businesses are so convinced that this is the best approach that they spend thousands of dollars every month on SEO or Google PPC.
Naturally the question arises at some point, is this really the most effective way to spend marketing dollars? And the answer is "sometimes." For large companies, being on the top of Google is of paramount importance. Imagine if you did a search for tennis shoes and Nike didn't come up. That would hurt their image more than anything.
Also, Google is a great marketing solution for business that leverage the PPC format. If a business can get enough clicks at the right price to generate a decent ROI, as is the case for many businesses, then it is a great solution.
The issue that arises with Google is price and competition. Imagine if you could receive just as much targeted traffic for less money. Wouldn't that be great? Of course!
Let's imagine that a certain keyword is searched 100,000 times on Google each month. To get on the first page for a search like this will cost thousands of dollars each month in SEO fees. Even if you don't make it to page one, as is often the case because there are many more businesses than there are spaces on page one, you would still have to pay large sums of money to attempt to get on page one.
Realistically, what would you get in return for placement on page one. Best case scenario, you would receive 10,000 clicks each month. If you spent $5,000 per month to be on page one, then you would be paying 50 cents per click. Not a bad deal right?
Wrong. 10,000 visitors per month is great traffic for most online businesses, but $5,000 per month on marketing is a lot for most online businesses. So the question becomes how can a business get the same amount of exposure (targeted traffic) for a more reasonable price?
The answer lies in Marketing 2.0. This new marketing strategy takes into account the nature of internet users today. As we are all aware, people search for products and services all over the internet, not just Goggle. Examples of other places people will search are Discussion Forums, Blogs, Directories, and even Social Networks. Marketing 2.0 leverages every major platform to gain additional exposure for online businesses.
A Marketing 2.0 program should cost substantially less than a Google SEO campaign designed to generate an equivalent level of exposure. To generate 10,000 visitors through Marketing 2.0 a business would have to place themselves on hundreds, or even thousands of online destinations, such as the ones mentioned above. This can be an overwhelming task for online marketers. That is why it is important to consult a marketing firm that offers programs for Marketing 2.0.
Now, imagine if a Marketing 2.0 campaign could generate 10,000 visitors for say $1,000. That would be a much better investment than SEO, right? Of course! The best part of Marketing 2.0 is the longevity of the program. The infrastructure created by Marketing 2.0 will continually drive traffic to your website for months after you pay. As opposed to SEO, where your page would fall through the ranks of Google if you did not work on SEO each month. Now, I hope the benefit is even more clear.
If you want to learn more about Marketing 2.0 or get some tips on how to do this yourself, check out http://www.vmxmarketing.com.
Matt Pine
President, VMX Marketing
VMX Marketing
Article Source: http://EzineArticles.com/?expert=Matt_Pine
How Important Are Long Tail Keywords?
The interest in SEO is sparked from the desire to barge in to the first page of search results. If a site is not featured in the first page then it means that it is not featured at all. It has been proved that the interest of the user is sustained only for the first page of search results.
With thousands of web pages vying for the first page, for the same keyword, it becomes a difficult task for the search engines to rank the pages. So the search engines follow various algorithms like inbound links, popularity and other factors to rank the sites, which is a bit complex to comprehend.
But the core of search engine optimization, the use of appropriate keywords, remains unchanged and will be the same in the future years as well. Of course, we need to consider the semantic indexing followed in recent times to comply with the search engines' ranking criteria.
As the competition increases day by day, those keywords with less competition offer some hope for the seo specialists who desperately wish to override the powerful opponents. Long tail keywords are the perfect solution as it offers several benefits.
For instance, a search on "books" returns Barnes & Noble, Amazon.com and eBay in the first page as its top results. If one owns a bookstore in Park Avenue then the hopes of getting to the first page are almost nil. But, if keyword-based SEO is done on "buy Park Avenue books", then a spot in the first page is almost assured with little effort on the other SEO areas.
Users with serious needs search with specific keywords, in other words, long tail keywords. So, when they go to a site listed in the search results, it will mostly be for serious information and not just casual browsing. Hence, what requires years of web domain dominance is achieved in a very short duration with strategic planning of long tail keywords.
The only point to be remembered is that one needs to find the long tail keywords that are searched by the users. But with plenty of keyword tools available in the market, it is an easy task for the SEO expert to find out the right keywords that promotes the business.
A carefully planned long tail keywords strategy will not only feature on the first page of search results, but also add value to the site in terms of the users it attracts, which will in turn boost the credentials of the site and translates it to money per click.
There are several tools out there to help in figuring out the keywords. It is worth exploring Google AdWords or wordtracker in this respect. In addition to that, it pays to do a little more research and find out the possible phrases from the user point of view. The focus should be on "key phrases" instead of "keywords". It will be a pleasant surprise to see a whole new array of effective long tail keywords emerge.
Anil Gupta writes about SEO tips,
blog tips and how to make money online with blog websites on his scopeformoney.com blog
Article Source: http://EzineArticles.com/?expert=Anil_Garg
With thousands of web pages vying for the first page, for the same keyword, it becomes a difficult task for the search engines to rank the pages. So the search engines follow various algorithms like inbound links, popularity and other factors to rank the sites, which is a bit complex to comprehend.
But the core of search engine optimization, the use of appropriate keywords, remains unchanged and will be the same in the future years as well. Of course, we need to consider the semantic indexing followed in recent times to comply with the search engines' ranking criteria.
As the competition increases day by day, those keywords with less competition offer some hope for the seo specialists who desperately wish to override the powerful opponents. Long tail keywords are the perfect solution as it offers several benefits.
For instance, a search on "books" returns Barnes & Noble, Amazon.com and eBay in the first page as its top results. If one owns a bookstore in Park Avenue then the hopes of getting to the first page are almost nil. But, if keyword-based SEO is done on "buy Park Avenue books", then a spot in the first page is almost assured with little effort on the other SEO areas.
Users with serious needs search with specific keywords, in other words, long tail keywords. So, when they go to a site listed in the search results, it will mostly be for serious information and not just casual browsing. Hence, what requires years of web domain dominance is achieved in a very short duration with strategic planning of long tail keywords.
The only point to be remembered is that one needs to find the long tail keywords that are searched by the users. But with plenty of keyword tools available in the market, it is an easy task for the SEO expert to find out the right keywords that promotes the business.
A carefully planned long tail keywords strategy will not only feature on the first page of search results, but also add value to the site in terms of the users it attracts, which will in turn boost the credentials of the site and translates it to money per click.
There are several tools out there to help in figuring out the keywords. It is worth exploring Google AdWords or wordtracker in this respect. In addition to that, it pays to do a little more research and find out the possible phrases from the user point of view. The focus should be on "key phrases" instead of "keywords". It will be a pleasant surprise to see a whole new array of effective long tail keywords emerge.
Anil Gupta writes about SEO tips,
blog tips and how to make money online with blog websites on his scopeformoney.com blog
Article Source: http://EzineArticles.com/?expert=Anil_Garg
3 Steps to SEO Heaven
Time for a back to basics SEO primer. It's the start of a New Year and rather than getting all carried away with the latest greatest algorithm speculation or complex SEO insights, the Google Caffeine update and other detailed SEO analysis, now is as good a time as any to take a step back and do a quick screen refresh on some of the SEO basics that may be slipping under the radar.
Here are 3 fundamental steps to SEO heaven:
SEO Conversion
First things first - there's SEO and there's SEO. When all is said and done the only SEO that really matters is the SEO that doesn't simply generate improved search engine positioning or increase the numbers of visitors but rather fulfills your business requirements - in most cases to boost your bottom line. Alternative motivations might include inspiring a download or building your contacts list, maybe you are promoting an event or want to distribute information virally.
In the final analysis though the over-riding reason that most people invest hard earned cash into their SEO is to generate additional cash. Though it maybe a long term game you are playing, committing to SEO should nevertheless be a hard-headed business decision not an ego decision or a 'we better do this because everyone else is' decision.
Know your proposition and know your market
A large amount of SEO success and failure revolves around keywords. If you do your research carefully and achieve a clear semantic understanding of what you as an organisation has to offer, who your target audience is and how it searches for what you offer then you will do well. Work with the wrong keywords and you risk months of wasted time and expense as all you are doing is optimising for irrelevant search terms.
SEO is largely a text-based process
Whilst rich media and Flash sites might offer great user experiences they will struggle to get indexed by the search engines, such is the way the Internet works. Use clean and lean HTML to make sure that your site and your message is properly represented through the search engines. What's the point in having a great looking media rich site if nobody can find you?
Talk to your Internet marketing or SEO partner for more detail on the above and keep reading for more essential SEO tips.
Jonathan Celeste invites you to join the rest of his clients at the top of the Google mountain with a Search Engine Optimisation campaign from Onit solutions. http://www.onitsolutions.co.uk/.
Internet Marketing and Web design - It's a tangled old web. Not only tangled but it's loud out there too. If you want to get above the noise and make a profitable mark on the Internet then use Onit Solutions to guide the way. Don't take chances with you web presence. Get it right the first time. Use a team that gets results every time. Call us today on 0845 224 1015 for more information on how we can help your business grow.
Article Source: http://EzineArticles.com/?expert=Jonathan_Celeste
Here are 3 fundamental steps to SEO heaven:
SEO Conversion
First things first - there's SEO and there's SEO. When all is said and done the only SEO that really matters is the SEO that doesn't simply generate improved search engine positioning or increase the numbers of visitors but rather fulfills your business requirements - in most cases to boost your bottom line. Alternative motivations might include inspiring a download or building your contacts list, maybe you are promoting an event or want to distribute information virally.
In the final analysis though the over-riding reason that most people invest hard earned cash into their SEO is to generate additional cash. Though it maybe a long term game you are playing, committing to SEO should nevertheless be a hard-headed business decision not an ego decision or a 'we better do this because everyone else is' decision.
Know your proposition and know your market
A large amount of SEO success and failure revolves around keywords. If you do your research carefully and achieve a clear semantic understanding of what you as an organisation has to offer, who your target audience is and how it searches for what you offer then you will do well. Work with the wrong keywords and you risk months of wasted time and expense as all you are doing is optimising for irrelevant search terms.
SEO is largely a text-based process
Whilst rich media and Flash sites might offer great user experiences they will struggle to get indexed by the search engines, such is the way the Internet works. Use clean and lean HTML to make sure that your site and your message is properly represented through the search engines. What's the point in having a great looking media rich site if nobody can find you?
Talk to your Internet marketing or SEO partner for more detail on the above and keep reading for more essential SEO tips.
Jonathan Celeste invites you to join the rest of his clients at the top of the Google mountain with a Search Engine Optimisation campaign from Onit solutions. http://www.onitsolutions.co.uk/.
Internet Marketing and Web design - It's a tangled old web. Not only tangled but it's loud out there too. If you want to get above the noise and make a profitable mark on the Internet then use Onit Solutions to guide the way. Don't take chances with you web presence. Get it right the first time. Use a team that gets results every time. Call us today on 0845 224 1015 for more information on how we can help your business grow.
Article Source: http://EzineArticles.com/?expert=Jonathan_Celeste
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